Plan: Marketing

The Challenge
A large client had an existing enterprise software product that they wanted to release internationally, and needed to move forward quickly.

How We handl'd It
We jumped right in and went to work with the key parties involved in the product – from working with senior management to define marketing and sales requirements, to leading cross-functional teams to analyze and make recommendations on channel and technical support. We tied everything together and delivered a comprehensive strategic plan, complete with a business model for the product, competitive analysis, revenue projections, and pricing for international markets – by working effectively together as a team with all areas of the organization.