Succeed: with Programs

The Challenge
The client was launching several new products simultaneously, and wanted to raise awareness and generate more leads without breaking the bank.

How We handl'd It
We took a look at the market opportunities for the new products and created a marketing program that used web seminars to generate interest in the company in the months leading up to the launch. We developed topics relevant to their target customers and promoted the web seminars using a mix of online and direct marketing, cost-effectively generating over 1,000 targeted leads in a three-month period.