The client was an enterprise software company exploring new markets to enter, and wanted to understand the dynamics in each market under consideration.
We started off by uncovering the key questions and objectives of the research, and then developing a framework to guide the analysis. From there, we looked at top-level, macro-economic trends to industry-specific IT needs, and the client’s ability to execute in each of the target markets. By using our unique methodology for market analysis, we provided recommendations and strategies to successfully position our client in the most promising target markets, enabling them to hone their message to specific audiences.
The client was releasing a new product and needed to validate messaging and positioning across audiences.
We began by defining clear research objectives and determining the audiences that the new product was targeted at. We interviewed IT and Business executives to testing messaging resonance and positioning strategies . After deep analysis ofthe findings, we delivered actionable insight to the client, with clear recommendations on the best messaging and positioning for the two distinct market segments.
The client knew people were discussing their consumer software offering through social media, but they needed a way to monitor and participate in these online conversations.
We started by sitting down with the client and brainstorming all product names, competitors, and keywords to monitor. Using our robust social media monitoring platform we were able to pinpoint the client’s position in the online conversation landscape and accurately report the type, tone, and location of these discussions. From there, we dug deeper into the findings and outlined participation strategies for the client. From this analysis and participation, the client was able to refine their offering based on customer opinion and talk to prospects using their language.
The client had introduced a new product to market, but Sales needed research-driven materials to help demonstrate the economic value of the product in order to win with customers.
We conducted the initial market research and developed a comprehensive ROI model to quantifiably demonstrate the value of the client’s software to prospective customers. To further support Sales, we delivered ROI usage guides, a simplified ROI tool, and a white paper that discussed the new technology. By using these tools, the client was able to support other initiatives, such as generating ROI customer case studies, as well as demonstrating cost justification to prospective customers.